the process
after we've had an initial discovery call, I've presented a proposal and you've decided to move forward...!
the process
after we've had an initial discovery call, I've presented a proposal and you've decided to move forward...!
(01)
(02)
(03)
onboarding
strategy call
creative direction
We’ll set you up with a personalized client portal on Notion—your project’s organized central hub. Inside, you’ll find everything you need: invoices, presentations, project details, and timelines. It’s your one-stop resource for staying informed, checking deadlines, and reviewing deliverables—keeping everything seamless and stress-free.
We’ll schedule a 1–2 hour brand strategy workshop via video call to dive deep into your brand’s unique needs and goals. This session is all about uncovering the key ingredients—your mission, values, audience, positioning, and messaging—that will inform a cohesive strategy ensuring consistency across visuals, intent, and communication
After conducting thorough research and analysis to develop your brand strategy, I’ll present the completed Brand Strategy and Creative Direction document—a resource your team can access anytime. This is the foundation for your brand’s visual and messaging direction. From there, you’ll select from curated mood boards that will guide our design process.
(04)
brand design
(05)
(06)
revisions
offboarding
Guided by the strategy we’ve developed, I'll create one cohesive design concept, presented in a comprehensive brand presentation. Our goal is to create a concept that not only captivates your target audience but also gets your competitors talking.
Sometimes, it takes more than one try to get it just right. In this stage, we’ll carefully listen to your feedback and make the requested revisions.
Once you’ve given your final approval, all files will be carefully packaged and delivered alongside a comprehensive Brand Guidelines document—a resource outlining how to use your brand assets consistently. Everything will be uploaded to your client portal, ready for you to download and use.
We’ll set you up with your personalized client portal on Notion, your project's organized central hub. Here, you’ll find everything you need—invoices, presentations, project details, timelines, and more!
onboarding
(01)
strategy call
(02)
We'll have a 1-2 hour brand strategy workshop via video call so we can dive deeper into your brand and its mission. This is our chance to understand the heart of your business and the vision you’re aiming for!
creative direction
After thorough market research, we’ll develop a comprehensive strategy that forms the foundation for your brand’s creative direction. You'll review and select from curated mood boards to guide our design approach. We’ll present a Brand Strategy and Creative Direction document, always accessible for you and your team.
(03)
(04)
brand design
Through strategy led design, one design concept will be created and shown in a brand presentation. We’ll work to develop a concept that captivates your target audience & get competitors talking.
(04)
(05)
revisions
Sometimes, it takes more than one try to get it just right. In this stage, we’ll carefully listen to your feedback and make the requested revisions.
(05)
(06)
offboarding
Once you have signed off, all files will be packaged up and we’ll create the Brand Guidelines Document. All of this will be uploaded to the client portal ready for you to download.
(06)